Sofia. Bulgarian tourism organizations have officially thanked singer Dara for the incredible promotion of Bulgaria following her victory at Eurovision 2026. They sent a formal thank-you letter, signed by the National Tourism Board, the Bulgarian Hotel and Restaurant Association, the Bulgarian Association of Establishments, the Association of Establishments in Bulgaria, the Bulgarian Congress Bureau, and the Bulgarian Tourist Union. Here is an excerpt from the thank-you letter:

THANK YOU LETTER

Dear Darina Yotova,
Dear Dara,

In the name of the National Tourism Board, the Bulgarian Hotel and Restaurant Association, the Bulgarian Association of Establishments, the Association of Establishments in Bulgaria, the Bulgarian Congress Bureau, the Bulgarian Tourist Union, and indeed the entire Bulgarian tourism sector, we want to express our heartfelt congratulations and immense gratitude for your historic Eurovision victory.

Your talent, charisma, and strong message not only won the largest music competition in Europe but also brought millions of people around the world to speak about Bulgaria with admiration. At a moment when the entire world was focused on the stage, you presented our country in a way that is hard to achieve even with the biggest advertising campaigns.

Your victory is a huge source of pride for Bulgaria and invaluable promotion for Bulgarian tourism. You have created emotions, interest, and a positive image that will have a long-lasting effect on our country.

The fact that Eurovision will take place in Bulgaria next year is an exceptional opportunity for the development of tourism, culture, and our international prestige. It means thousands of guests, media, fans, and significant attention to our cities, history, nature, and hospitality. All of this is possible thanks to you.

We thank you for showing the world that Bulgaria can be at the top with your hard work, talent, and enormous will.

We wish you health, inspiration, and many more successes. Know that all of Bulgaria stands behind you, and the tourism sector accepts you as a true ambassador of our country to the world.