The Serbian Tourism Organization is presenting the country's tourism and conference capacities at the prestigious international business tourism fair, IMEX 2026, in Frankfurt, which runs until May 21. The main focus of Serbia's presentation is the upcoming EXPO 2027, which is being promoted intensely through a series of meetings and presentations to leading global companies in the business events, conference, and travel sectors.

The Serbian delegation is holding intensive discussions with key players in the global tourism industry, aiming to enhance the country's market position and promote Belgrade as the ideal destination for organizing large international events. Director of the Serbian Tourism Organization, Marija Labović, emphasized that IMEX provides a critical opportunity to demonstrate the country's conference infrastructure and organizational capabilities in preparation for EXPO 2027.

The national stand of Serbia brings together the most important players in the scene, with Air Serbia, the Belgrade Tourism Organization, Sava Center, Ložionica, as well as numerous travel agencies and hotels, jointly presenting their offerings.

Serbia reaffirms its status as a regional leader in the European map of conference tourism, ready to take on the role of a key hub for large international events in this part of Europe.