The tourism industry is no longer just about destinations; it's about experiences. Glob DMC, which serves over 300 agencies and tourism companies, is making its mark in the sector with two new concepts: "Comfort" and "Adventure." According to Murat Çalgay Çağman, CEO of Glob DMC, "Consumers are now buying the best experience at the most suitable price."
The consumer preferences in the tourism sector are rapidly changing. The global inflationary pressure is pushing consumers towards better experiences at more reasonable prices. Traditional packages are evolving as well. Founded in 2024, Glob DMC, which now serves over 300 agencies and tourism companies, is bringing a new dimension to the industry, especially in international tours. By offering two main products, "Comfort" and "Adventure," the company is setting itself apart and quickly improving customer satisfaction.
The "Comfort" packages include all services that might be needed during the holiday from the start, such as extra tours, dinner, and in-program expenses. This model provides a predictable vacation without surprises. On the other hand, "Adventure" tours offer a more flexible structure. Guests can determine additional experiences during the trip, making this suitable for those seeking a more free and budget-controlled travel experience.
Çağman notes the global shift in the tourism industry, highlighting the growing demand for new experiences alongside cost pressures. He explains that consumers are looking for the best experience at a reasonable price. Glob DMC has responded with its "Comfort" and "Adventure" concepts. In "Comfort" packages, all services needed during the holiday are included from the start. However, when a consumer wants a personalized package, a higher price is charged, reflecting the company's strong network and experience advantage. "Adventure" tours provide a more flexible structure, allowing participants to decide on additional experiences during the trip.
Çağman also mentions that the transformation is not limited to package content. Group structures are changing, with boutique tours becoming trendy. For example, family groups of 10-12 people or work colleagues traveling in groups of 16-18 are in high demand, despite being 5-15% more expensive than standard packages.
In his assessment of the sector, Çağman highlights the ripple effect of rising aviation fuel costs, affecting airlines and tour operators. Airlines are beginning to pass on the additional per-seat costs to tour operators, who are absorbing the extra cost of up to $50 per person from their profits. Despite these cost pressures, the demand for international tours remains strong. Approximately 500,000 people in Turkey travel abroad through tour operators each year.
500,000 TAKE PACKAGE TOURS
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