Understanding the New Pricing Model

Summer holidays in Greece have long been a staple for Serbian travelers, but the economics of relaxing by the sea are shifting. As the 2026 season approaches, tourists are asking a critical question: is the era of "free sunbeds with a drink" over? The answer depends entirely on where you choose to unpack your towel. While some traditional spots maintain the old hospitality model, others have embraced a strict rental fee structure that can significantly impact your daily budget.

The price of beach furniture—typically a set of two sunbeds and one umbrella—varies wildly across the country. In many popular resorts, you can still secure a spot by ordering a single beverage. However, on elite beaches and exclusive beach bars in Halkidiki, Thassos, Lefkada, and Kefalonia, prices are rising. Reports from local tourism groups indicate that first-row spots near the water can command premium rates, reflecting high demand and limited space.

It is important to note that most public beaches in Greece still offer free zones where you can place your own towel and umbrella without paying a fee. The costs described below apply specifically to organized beach bars and private sections where service and furniture are provided.

Halkidiki: From Free Sets to Premium Rentals

Halkidiki remains one of the most visited destinations for Serbian tourists. The pricing here is a mix of traditional value and modern exclusivity. In many areas, the "set" includes two sunbeds, one umbrella, a table, and chairs. Some locations even offer three beds for a drink.

  • Nea Flogita: Order any drink for 4€ and receive a set with three sunbeds, an umbrella, table, and chair.
  • Ipanema Beach: Two sunbeds cost 15€.
  • Kriopigi (Aktalion Bar): Single sunbed rental is 8€.
  • Nea Potidea: Free with a drink order.
  • Hanioti: Prices vary significantly. Standard sets range from 8€ to 10€, while premium locations charge 12€ to 50€ per set. Drinks are billed separately.
  • Achinos Bar: Sets cost between 20€ and 25€.
  • Hotel Hanioti Beach: 8€ for all-day use of a set.

Travelers have noted significant price increases compared to the previous year. In some cases, a set that cost 7€ last season now commands 12€, excluding drinks. Even in September, after the peak season ends, average prices remain steady at 8€ to 10€ per set.

Thassos, Kavala, and Other Favorites

Other popular regions show similar trends, with a clear divide between budget-friendly and luxury experiences. In Nea Kalikratia at Sahara Beach, sets are free with a drink, often accompanied by a complimentary fruit salad. Elsewhere in the town, expect to pay 8€ to 10€ depending on beverage prices.

  • Geoponika: Free with an order; 5€ for all-day use without a drink.
  • Nea Mudania: A 3€ drink grants access to a full set with table and chair.
  • Polichrono: 5€ for a drink and sunbed, though some spots remain free with drinks.
  • Pefkochori: Sets cost 8€ to 10€, but free options with drinks exist.
  • Siviri: Free with a drink.
  • Popular beaches near Pefkochori: Entrance fees range from 15€ to 20€ per person.
  • Afitos: 10€ for two sunbeds and an umbrella.

For those seeking the ultimate luxury experience, islands like Mykonos present a different reality. VIP guests on elite beaches can pay up to 500€ for a premium set, a stark contrast to the family-friendly pricing in mainland resorts. Budget-conscious travelers should always look for the free public zones or choose smaller, less commercialized beaches to keep costs down.