FIFA President Gianni Infantino has stirred up debate over the cost of accessing the 2026 World Cup final by promising a hot dog and Coca-Cola to anyone who purchases a ticket priced at $2 million. Infantino's statement came during a discussion about the high ticket prices, especially in the secondary market. He argued that the price set in the secondary market is not the same as the final purchase price.

The FIFA has faced intense criticism over the cost of the 2026 World Cup tickets, with the event to be hosted in the USA, Canada, and Mexico, featuring 48 teams for the first time. Demand is exceptionally high, with Infantino noting that over 500 million ticket requests have been recorded.

The significant issue lies in the ticket prices, which have reached levels that many football fans find prohibitive. According to international reports, FIFA defends its policy, stating that the market in the USA operates differently, with intense secondary trading and high demand for major sporting events.