Canadian activewear brand lululemon is expanding into Romania, with its first store set to open at Băneasa Shopping City in northern Bucharest this June. This marks the brand’s official entry into the Romanian market through a franchise partnership with Arion Retail Group.
Details of the New Store
The new store will cover approximately 600 square meters and will be located in one of Bucharest’s largest and most prominent shopping centers. It will offer lululemon’s technical apparel and accessories collections for both women and men, reflecting the brand’s commitment to performance-focused clothing designed for activities such as yoga, running, training, tennis, golf, and everyday movement.
Broader Expansion Strategy
The Bucharest opening is part of lululemon’s broader international expansion strategy across Europe. The company plans to enter additional European markets through its partnership with Arion Retail Group, including Poland, Hungary, Greece, and Austria, with these expansions scheduled for 2026.
Online Access
Romanian customers will also gain access later this year to the company’s full online assortment through lululemon’s European e-commerce platform, providing an additional avenue for customers to explore and purchase lululemon products.
Location of the Store
Băneasa Shopping City, located in northern Bucharest, is one of Romania’s leading retail destinations. The opening of the lululemon store here will be a significant event for fashion and fitness enthusiasts in the city.
Additional details regarding the official opening and related events will be announced in the coming weeks.
