Greece Experiences Robust Summer Rental Demand Despite Rising Prices

Greece is heading into the summer season with stronger-than-average demand for short-term rentals and the highest seasonal pricing premium in Europe, according to new data released by analytics firm AirDNA.

The report shows that summer bookings for Greece are currently running 9.3 percent higher than last year, outperforming the European average increase of 8.2 percent. This trend confirms the continued momentum of Greece's tourism market despite rising accommodation costs.

Pre-booked demand for the June-August period has already reached 3.9 million room nights, with July and August leading growth at 13.5 percent and 11.4 percent respectively. September is also showing strong momentum, with bookings up 12.4 percent year-on-year, further highlighting the extension of Greece’s tourism season beyond the traditional summer peak.

At the same time, Greece recorded the highest seasonal pricing premium among major European short-term rental markets, with Average Daily Rates (ADR) reaching 174 euros compared to 113 euros during the rest of the year – a gap of nearly 55 percent.

Croatia and Portugal Follow Suit

Croatia ranked second with a 37.6 percent seasonal premium, followed by Portugal at 36.5 percent. This data underscores the premium positioning of the Greek market in terms of both demand and pricing.

Mykonos remains among Europe’s most premium short-term rental destinations this summer, with AirDNA reporting some of the continent’s sharpest seasonal price increases on the island.

April Demand Softens

Despite the strong summer outlook, AirDNA’s April data showed softer short-term rental performance in Greece compared to last year. Demand in April declined by 7 percent year-on-year, while occupancy fell to 54.8 percent. However, Greece diverged from broader European supply trends, with available listings decreasing by 3.6 percent compared to April 2025.

The tighter supply helped support pricing growth despite weaker occupancy. Average daily rates (ADR) rose 7.8 percent to 107.1 euros, while revenue per available rental (RevPAR) increased 2.1 percent to 58.7 euros.

Across Europe, supply continued to expand faster than demand. Available listings rose 3.6 percent year-on-year to 3.71 million, while booked nights declined 5.7 percent to 33.5 million. Average occupancy across the continent dropped to 55.3 percent.

Greece recorded a 7.8 percent increase in average daily rates and a 9.4 percent rise in repeat rental pricing in April, despite softer occupancy levels, according to AirDNA.

Greece Outpaces Southern European Rivals

AirDNA said demand across Europe remains resilient overall despite geopolitical uncertainty and rising travel costs. Total summer demand across the continent’s 20 largest short-term rental markets is up 7.8 percent compared to last year. Among Mediterranean destinations, Greece continued to outperform its southern European rivals.