FIFA has announced a significant change in its collectibles lineup, ending its long-standing partnership with Panini. Starting with the 2031 World Cup, Fanatics will be the new provider of FIFA collectibles, including sticker albums. This shift represents a major transition in the world of football memorabilia.
End of an Era
The partnership between FIFA and Panini has been a cornerstone of World Cup culture for decades. Collecting Panini stickers has become a tradition for fans around the globe, with millions of albums sold during each World Cup cycle. However, this era will come to a close after the 2030 World Cup in South America.
Fanatics Takes the Reins
With the new deal signed on Thursday, Fanatics, a leading provider of licensed sports merchandise, will step into the role previously held by Panini. This move is expected to bring innovative collectibles and experiences to FIFA fans worldwide, as Fanatics brings its extensive network and expertise in sports memorabilia to the table.
