Soaring Costs in Split

The tourism season has kicked off across the Adriatic Sea coast, but rising accommodation prices are casting a shadow over the festivities. Early data indicates a modest increase in arrivals and overnight stays, yet dissatisfaction is growing among small-scale landlords who face conflicting pressures. In Split, the regional hub, the minimum cost for a single night has hit €90, while listings near the upcoming Ultra Music Festival are advertising rates as high as €1,500 for a three-night stay.

Despite government appeals for landlords to reduce prices by 10 to 20 percent, many owners have ignored the advice. The first major wave of tourists has already arrived in Dalmatia, with approximately 50,000 visitors currently in the region, including 12,000 in Split. Michael from Ireland paid €600 for three nights in the city center. "It’s expensive, but not excessive for the location. It’s a beautiful place, and we’re happy," he told RTL. However, others are less forgiving. Bettina from Germany paid €300 for just two nights, bluntly stating, "Yes, it is expensive!" Otto from Estonia paid €350 for four people for two nights, adding, "It would be nice if it were cheaper."

Landlords Face Booking Drops

While tourists complain about high costs, small landlords are battling a different issue: lower occupancy rates. Petar Kedžo, a member of the association "Save Small Family Landlords," reports that bookings are down by roughly 20 percent compared to last year. "We have flight cancellations this year," Kedžo explained. "Many guests from Dubai, China, and Australia canceled over a month ago." Ante Glavaš, vice president of the Croatian Association of Family Accommodation, noted that while some landlords have raised prices, many have kept rates stable at last year's levels. He warned that excessive price hikes could deter return visitors in the long run.

The upcoming Ultra festival is expected to draw over 150,000 visitors, driving prices to their peak. Experts warn that while short-term gains might seem attractive, maintaining competitiveness with neighboring Spain and Italy is crucial. If prices remain detached from reality, the region risks alienating its core customer base.

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