According to a study conducted by TravelSupermarket, Bulgaria's Burgas region on the Black Sea coast has been named the cheapest all-inclusive holiday destination in Europe for 2026. The average cost for a week-long stay in Burgas is estimated to be £553 per person.

The Burgas region, located in southeastern Bulgaria on the Black Sea coast, is home to the popular holiday town of Sunny Beach, well-known among British tourists for its eight-kilometer stretch of golden beaches and lively nightlife. Sunny Beach is one of the largest holiday resorts in Bulgaria.

Other popular holiday spots in the region include the historic cities of Sozopol and Nessebar. Nessebar, with its historical architecture, seaside views, and cobblestone streets, is known for its 19th-century windmill, a symbol of the city.

According to the London Gazette, Tunisia, which topped last year's list, failed to make the top 10 this year.

TravelSupermarket’s research also noted that destinations such as Rhodes in Greece, Majorca in Spain, and Turkey’s Dalaman region have become more cost-effective compared to last year. Some destinations offer savings of up to £91 per person.

The second spot on the list is taken by Menorca, with an average cost of £588 per person, followed by Turkey’s Bodrum region at £591, and Antalya at £604. The top five is completed by Rhodes at £608.

TravelSupermarket’s Holiday and Campaigns Director Chris Webber commented:

"Bulgaria’s rise to the top is a notable development. The Burgas region, home to Sunny Beach, has long been known as one of the most affordable holiday spots on the Black Sea. By overtaking Tunisia and securing the top spot on the list, it clearly demonstrates the cost advantage it offers to British holidaymakers."

Webber also noted that the failure of Tunisia, which occupied the top two spots last year, to make the top 10 this year underscores the variability of cost-effective destinations from year to year. The research was compiled by examining all-inclusive holiday prices during the period from May to September 2026, with data collected from April 1 to April 20, 2026.